As Jason Falls wrote in his book, No Bullshit Social Media, “this isn’t a sandbox, this is business.” Only the strategic will survive. We have moved past the stage where social media is a shiny new toy that everyone is playing with. Like every other marketing strategy, it requires time, people, and resources to succeed. You’ve made that commitment and now you’re ready to dive in. Let’s build the walls for your success: you need A-PIE.
Do make a Social Media plan, sketching out your strategy. It will be an anchor, a guide, and a measure of your success.
To Read more, click the source article “Social Media Strategy Primer, Part Two: Plan to Succeed“
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